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From Culture to Career

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Envision holding a finely embroidered scarf, its gold and silver threads weaving together Sarawakian elegance and tradition.

The tudung keringkam, an iconic headscarf reserved for special occasions like weddings and cultural ceremonies, is characterized by its delicate gold or silver embroidery.

It stands as a symbol of Sarawak’s Malay artistry and cultural wealth, yet its heritage risks being forgotten.

For today’s youth, tudung keringkam represents not just a chance to uphold cultural traditions but also a pathway to innovation and career development in fashion and creative industries.

With RM86 million allocated by the Sarawak government in 2025 to the creative and cultural sectors, which includes keringkam embroidery, now is the ideal time to embrace this unique craft.

Safeguarding the Past, Inspiring the Future

The tudung keringkam represents more than just attire; it is a tapestry of history and artistry.

Traditionally crafted by skilled hands, the creation of a single piece can span weeks or even months, reflecting its intricate detail.

These cherished items often become generational heirlooms.

However, the declining number of artisans skilled in this meticulous craft highlights the urgent need to safeguard and innovate this tradition.

In 2025, the Sarawak government allocated RM45 million to foster cultural festivals, creating opportunities for artisans to exhibit and sell their work.

Events like the Sarawak Craft Festival spotlight the exquisite tudung keringkam, sparking greater appreciation and demand for its intricate craftsmanship.

A Pathway to Heritage and Innovation

For those with a passion for design and craftsmanship, the world of tudung keringkam offers various avenues to pursue:

Fashion Design Degree

A degree in fashion design provides the expertise to modernize tudung keringkam for today’s fashion world.

Institutions like UCSI University and Taylor’s University provide courses that merge traditional textile artistry with modern technology.

These programs, with fees ranging from RM80,000 to RM120,000, are supported by various scholarships.

For example, scholarships, such as the Sarawak Foundation’s RM150 million fund in 2023, which supported over 40,000 students, make these opportunities more accessible.

TVET Certificate for Tudung Keringkam Craftmanship

Those preferring a more direct, hands-on learning experience can turn to vocational training.

At institutions such as CENTEXS in Kuching, six-month to eight-month programmes focus on tudung keringkam embroidery, integrating traditional techniques with contemporary tools like CAD software.

Mentorship Under Artisans

The process of tudung keringkam embroidery – Credit: The Borneo Post

For those inclined towards a traditional method, apprenticing under skilled artisans through initiatives like the Brooke Heritage Trust’s Aspire Initiative is an option.

This programme has supported the training of over 50 students since 2023.

Turning Passion into Profession

The market potential for tudung keringkam embroidery is vast, with intricately crafted scarves valued at RM5,000 to RM10,000, captivating both local enthusiasts and international connoisseurs.

Beyond craftsmanship, entrepreneurs have the opportunity to establish brands that fuse tudung keringkam with contemporary fashion styles.

The Sarawak Youth Creative Industries Fund provides vital support to young entrepreneurs, offering startup grants of up to RM50,000.

Moreover, cultural educators and advocates can utilise government-funded festivals as platforms to teach and promote the art of tudung keringkam.

Government Support for Aspiring Artisans

Scholarships and Grants: Initiatives such as the Yayasan Sarawak’s Technical Training Scholarship-Loan offer students up to RM10,000 annually for their degree or training programmes.

Subsidised Training: CENTEXS and similar institutions provide highly subsidised courses, making education more affordable.

Market Access: Through the RM45 million funding, cultural events enable artisans to gain recognition by showcasing their work.

The Future of Tudung Keringkam

Representing a blend of history and innovation, the tudung keringkam bridges the gap between tradition and today’s fashion industry.

With the global demand for sustainable and heritage-inspired designs on the rise, tudung keringkam has immense potential to thrive in high fashion.

For young creatives passionate about culture, this is a pathway to preserving heritage and building a prosperous career.

References:

  1. Sarawak Budget 2025 Empowers Communities, Boosts Tourism, Drives Green Economy
  2. RM 174 mln for Tourism, Creative Industry, and Performing Arts Ministry
  3. Sarawak Foundation Report
  4. Industry Academy List of Training Programme
  5. Brooke Heritage Trust Aspire Programme
  6. Malaysian Handicraft Development Corporation
  7. Sarawak Youth Creative Industry Fund (SYCIF)
  8. Skilled Embroiderer Strives To Uphold This Sarawak Malay Heritage Craft, Keen To Pass It Down To Younger Generation
  9. Keringkam: The Embodiment of Sarawak Elegance

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